I’m Carmen Pereda.

Strategic designer.

And manager.

A bit about me

Through my professional journey I had the opportunity to develop myself in different areas, languages, countries, company types and positions.

This evolution has given me the ability to adapt myself and feel confortable working in projects involving multitasked teams, several stakeholders, clients, and of course: tight timmings. All these components together can be a very intense experience but also rewarding and challenging.

I enjoy working with differing areas, what pushes me to find new ways to communicate and align teams depending on their needs. I try to achieve it using Design Thinking beyond of computers or blackboards.

We must be able to create interfaces but also to create great experiences, happy teams and  good comunication systems.

Design is the key to identify problems and the way to come up with solutions whether if products or persons are the subjetc.


Project I’ve been involved in:

Strategic Design Course Coordinator

La Nave Nodriza (Madrid)

Operations Manager

Honest (Madrid)

Direction of Strategic design

Casa Mortero (Madrid)

UX teacher

La Nave Nodriza (Madrid)

Lead of Design Team

Movetia Digital. (Madrid)

Project manager of Design – BBVA

BBVA GloMo, Global Mobile App (Madrid)

UX Designer – BBVA

BBVA GloMo, Global Mobile App (Madrid)

Art director and web designer

Fish & Chips Communication (Luxembourg)

UX & UI Designer

Mybrana Augmented Reality App. (Madrid)

Museums Art Educator

Art educator in museums such as: El Prado, Reina Sofía, ABC de Ilustración, Casa Sorolla, Museo del Traje… Among others. Company of art Education: MirArte.



The followings are some of the big companies I have worked for:  BBVA, Adobe, Mahou San Miguel, Bankia, Caixa Bank, Alambra… and many more.  If you want to go in further details, I’ll be pleased to have a conversation.


Master in Communication & Strategic Design

Driven by  (09/2013 – 02/2014)

Grand Course of Visual & Interaction Design

La Nave Nodriza (01/2017 – 04/2017)

CAP (University master in teaching)

Salamanca’s University (2008)

Fine Arts Bachelor’s Degree

Salamanca’s University and Milan’s University (2003-2008)



Prototyping of Conversational Interfaces

La Nave Nodriza (01/2021)

Facilitation of co-creative design process

La Nave Nodriza (01/2020)

Social Innovation

La Nave Nodriza (11/2019)

Digital Product Manager

HeroCamp School (11/2018 – 12/2018)

Responsive & Multidevice Interface Design 

La Nave Nodriza (06/2015)

Editorial Traditional and Digital Illustration

ESDIP (09/ 2009 -09/2010)


  • Empathic
  • Problem solver
  • Confident in communication
  • Teamworker
  • Good time management under pressure
  • Flexible
  • Resilient
  • Humble but consistent


  • Spanish (mother tongue)
  • English
  • Italian
  • French